Interesting and attention-grabbing stands are aplenty at Frankfurter Buchmesse. Reason enough as a first-time exhibitor to look for inspiration and be creative. This way you can present your offer in the best light and increase the number of visitors to your stand.
Because: Your stand is the best advertising!
The ideal preparation for your stand begins with thinking about its design. Who is your target audience and what are the most important topics, products and authors? Once you’ve answered those questions, this little checklist can help you with the preparation and set-up of your stand.
The following three measures are essential to your success at the fair: authentic networking, clever marketing and optimal presentation of your stand. By intelligently combining these three elements, you’ll ensure that your time at the Book Fair is a success. Find out more about these three areas. Get more information:
A selection of memorable presentation ideas.
Instead of wallpaper: This exhibitor showed that you can create an astonishing reading atmosphere with nothing but a lot of barrier tape. Not just for fans of DIY!
It doesn’t always have to be the whole shebang – individual titles can also be presented in a striking way.
A convincing concept: The "Book Cover Clinic" cures book covers in a suitable setting. A real crowd-pleaser!